Sharing content is a powerful way to help teams continually learn and develop their skills and knowledge. Organisations that are not constantly learning, driving innovation, and moving forward run the risk of being left behind. Critical thinking comes into its own when professionals are supplied with the latest, most relevant, and valuable knowledge available.
Research shows that the collective intelligence of a group is greater than the sum of its parts. The greater the diversity and empathy within the group the better it should perform. It is therefore vital that as many team members as possible are encouraged to contribute and curate and share content with others.
Here we’ll look at the 10 steps you can take to keep your team in the know whether you are curating your own content or using a content curation tool. We’ve also included some bonus tips on structuring a compelling post to encourage team members to click through and read the content you’ve shared.
1.Define your goals
You and your team need to be clear on what you are trying to achieve. Are you focused on a project or a specific goal? Are you using content as a learning or reflection tool? Is this to help you and your team become more expert in your field and enhance your reputation? Once you know your ‘whys’, you’ll know where to start.
2. Remember you get out what you put in
The quality of what you put in will determine the quality of what you get out. If you are sourcing content from specific websites make sure that they are high quality and will add value. Topics can be broad, so make your topics as specific as necessary. Ensure you have enough content to make it useful and to keep users engaged.
3. Add value, not quantity
While content curation filters or managers will find the content that should be of interest to you and your team, it is the team who add value to it. They can flag it, categorise it, and add comments or direct questions to others: all of which make it more relevant and personalised.
4. Utilise tools to automate the hard work
Tools typically work as either curation tools or newsreaders:
- Empty shells: these tools usually take content from an RSS feed, but you will need to find and list the sources for them first. If you already have an existing list of strong sources this can be a good option. Alternatively, you will need the time to research what you need and hope you haven’t missed anything.
- Fixed feeds: somebody else has already curated the feed and it can’t be adapted to your needs or goals.
With the Anders Pink app, however, you get the best of both worlds. It will create dynamic feeds of content based on your criteria that can then be adapted, tweaked, and managed by admins accessing Anders Pink.
5. Make sure the teams you have designated for content-sharing purposes have shared interests
It is better to have various briefings (collections of articles on topics), each with their own narrower focus, than one general briefing. If your shared content team is too big, split it into various smaller ones, each with their own specific focus. People can be members of multiple curated content groups.
6. Promote shared ownership
Collective intelligence works best as a collaborative process, free of hierarchy. The whole team should be able to adjust sources, flag content, and work together. That way content feeds will effectively be filtered twice to identify the most relevant opportunities, trends, risks, and insights.
Shared ownership helps members feel the sharing environment is non-judgmental, which is vital to create optimum participation. Team members should be able to both learn and inform within the same group.
7. Keep it in one channel
We all already have numerous information channels that could each have their own curated content: email, social media, intranet, and so on. A dedicated, secure, and mobile-friendly channel works far better: the less friction there is, the more likely the uptake, and people know exactly where to look for everything they need.
8. Encourage daily curation habits to stay smart
It is important to stay on top of new information and accessing it little and often is ideal. Encourage your team to set aside time daily for content curation. Ensure team members are recognised for sharing valuable content and insights: if they think no one cares they are unlikely to continue.
The Anders Pink app updates content twice a day and provides feed summaries in a daily, weekly, or monthly digest email.
9. Keep your sources fresh and relevant
Ensure you are not missing out on new influencers and sites by keeping up with sources outside your list. And get rid of those in your feed who are no longer adding value.
10. Review and measure the impact
As with everything in business, you want to know how your collective knowledge sharing is helping you achieve your overall goals so you can adjust as necessary. It is not an easily measured medium over the short term, but try considering how your content curation helps to:
- Achieve project goals with less research time
- Reduce the amount of time per person spent researching multiple sites and sources
- Identify risks earlier
- Take opportunities
Now you know how the process works, so if you’re ready to take your teams to the next level and keep them learning and sharing, we can help. Make sure the people in your organisation stay smarter and more relevant than the competition. Get in touch now to find out how Anders Pink can help you with content sharing and curation.
Below we’ve also included some bonus tips for structuring a compelling post, that encourages team members to click through and read the content you’ve shared:
- How you introduce the content will determine whether the reader goes on to consume it and get real value from it.
- You probably have very limited time to read everything someone suggests you should – and your audience is no different.
- People instinctively tune out and ignore anything that doesn’t help them to survive or thrive.
- Your posts, and the content they lead to, need to immediately explain how they will help.
So, we recommend you include these three things:
- Tell the reader how the content will help them survive or thrive: consider what’s at stake for the reader and use emotive language where relevant.
- Tell the reader what the content is about: keep this high level.
- Tell the reader how long it will take to read or consume it.
- Follow your introduction by mentioning something that you found interesting in the article.
- You may also want to tag specific people in your post to start a conversation.
You might also find this article useful: Content Curation Strategy: 10 Questions to Ask When Defining Business Drivers