The Covid-19 pandemic has shown the power of content curation in helping organisations respond to a crisis. Many people needed help with the rapid transition to working from home and working solely online. Traditional ways of creating resources were too slow and expensive to produce so organisations found themselves curating resources instead.
And it worked. Curated content was the second most successful type of learning good one for content in supporting organisations through the Covid-19 pandemic, according to research carried out by learning technology analysts Fosway group.
The pandemic has shown what curation can do for L&D teams and the wider organisation. But this is just the start. Organisations now have an opportunity to build on this success and create a sustainable and successful approach to curation.
You may well be one of the many people who found themselves curating content for the first time in the last 12 months. We’re going to speculate that you hit some challenges. Curation is valuable, but it isn’t easy. Here we examine six challenges you might face with curation and how to overcome them.
Curation works best when curated resources are targeted at the needs of individuals and teams and are updated regularly. Relevance and freshness are critical for curation to work. However, most L&D teams already have plenty to be working on without manually curating resources based on the wide variety of needs of the organisation. Staying up to speed with the skills, organisational and news agenda and sharing the most relevant resources related to these is a huge undertaking. Over 3 million articles are published every day (and yes, most of them are not relevant to you, but some of them definitely are, and you don’t want to miss those).
That’s why we built Anders Pink. The platform does the heavy lifting so that the L&D team can automatically deliver fresh and relevant resources to the organisation. As an L&D professional, you have full control of where content comes from and how you want to filter it.
As our client Enterprise Ireland points out:
“We have added content quickly based on the needs of the relevant programme or trends within a subject area. This has saved time and resources in sourcing content for subjects. The current Brexit trends is a case in point: We can quickly add relevant content for client companies as the negotiations proceed.”
It is entirely possible that some or all of[ the L&D team lack the curation skills needed to sustain a curation strategy over time. This would require excellent search engine skills and an understanding of how to filter out information. While many people are adept at sharing links on social networks, curation means a sustained practice, scaled up across multiple audiences and topics, and kept fresh every day. This needs a different skill set.
The reality is that learning teams do not have the skills needed to sustain curation, something our client Hitachi highlights, “One of the big challenges for digital learning is keeping it fresh and relevant. We don’t have the time to continuously research and update resources, no matter how much we’d like to. Many of us don’t have the Google skills to really narrow down search results, let alone the time to do this.”
In September last year, the World Health Organisation alongside a number of other global organisations, published a statement urging member countries to help stop the Covid-19 infodemic. Why? Because Covid-19 misinformation was threatening countries’ ability to stop the pandemic.
Misinformation and disinformation are a part of the world we live in and they represent a challenge to anyone looking to find reliable and credible information on any topic. The Covid-19 infodemic is a good example of this.
Finding reliable and credible sources of information is the challenge of our time. And if L&D lacks the time and skills to curate credible information then there is a danger that resources that ‘look credible’ are shared when they are anything but.
At Anders Pink, we recognise that content credibility is the cornerstone of curation. We use machine learning to analyse content quality and business relevance to ensure only high-quality content is surfaced. That’s why clients are able to select content from credible sources and customise that content based on the needs of the audience. As our client CIBC says, “Anders Pink has been a phenomenal go-to source for us to gather and collect engaging articles – which in turn our advisors use to grow their networks and generate leads. Anders Pink continues to save our team a lot of time and has allowed us to customize our briefings to include what we want to see, each and every day. It has truly been a life saver!”
Organisational and employee needs are changing rapidly at the moment. That requires organisations to provide credible content that reflects the ever changing environment in which they operate. As we have outlined in the first three obstacles to building a sustainable curation strategy, there are some significant obstacles to curating fresh and relevant resources. Time, skills and sources can conspire to really slow down – and derail – the curation process. And yet it is fresh and relevant resources that build engagement.
One area where this works well is in supporting skills development. As you can see in the image below, curated resources are very effective at keeping skills-based content up to date. By curating credible resources that relate to specific skills and learning pathways, the L&D team can accelerate skills development and really bring it to life for colleagues.
As with all approaches to learning, you need to be able to measure impact. Content curation is no exception.
By overcoming the challenges detailed above you will start to see the impact that effective curation can have on colleagues and the organisation as a whole. One additional factor is to ensure that curated resources are easily accessible to your audience. To help our clients achieve this we have created a range of integrations that enable them to create curated feeds of resources exactly where they are needed. That might be around skills content or within a programme or discussion area. To maximise impact, make sure you make your curated resources as easily accessible as possible.
Our reporting feature provides you with the insights you need to fine tune which domains you should curate more from, identify the types of articles that are driving the most engagement and the topics that are driving the most and least interest.
Curating content means sourcing the most recent and relevant content for your audiences, and keeping it up to date every day. But that’s only part of the job. Where you put this content is vital. There’s little point curating relevant content and then not sharing it where your audiences will see and engage with it.
Ask yourself where’s best to display curated content in your organisation. That might be in your LMS, LXP on home pages or integrated with programmes or courses. Or it might be Slack, MS Teams – or a combination of these. And this doesn’t mean you need to start developing integrations: we’ve built integrations for more than 20 learning platforms and tools, so we can make this very easy for you with our connectors.
Cure your curation pain: Let us help
The Covid-19 pandemic has accelerated the use of curated resources in organisations. L&D teams now have an opportunity to build on this shift in approach and create a sustainable, scalable curation strategy. We built Anders Pink to help organisations do exactly that, and make it easy, automatic and seamless. If you’d like to find out more about how we can help, get in touch or chat online with us at anderspink.com.