Best of Learning Technologies, Best Content Marketing Brands, Best Curation Tips: Your Friday Briefing

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Friday good feelings to you, Pink Posse! We’re just back from a great couple of days at Learning Technologies in London. There’s a lot of content marketing that goes into the show, and as you’d expect a lot of talk about learning during it. And hopefully for all of the vendors, some social selling to follow. So with those lenses firmly affixed to our VR devices, let’s curate some relevant content…

 

50The 50 Best Content Marketing Brands on The Planet

We’re all in the content marketing game. But who’s taking home the gold? NewsCred have compiled a list of the 50 Best Brands for Content Marketing right now. Sorry learning companies – none feature. But it’s worth noting that many of these winners have learning at the core of their content marketing. Brands like Farmers Insurance, Intercom and Fujitsu are creating content and hubs to inform and educate their users. This is where learning design and marketing are blurring. Learning providers – you should play in a bigger space…

 

loopDon’t Stop Now: The Case for Continuous Learning

There was a lot of talk at Learning Technologies this week on building cultures of continuous learning. We know that a course, no matter how engaging or glossy, is not enough to help you stay smart forever. You’ve got to continuously consume new content to stay on top. MindTools sets out the case for continuous learning. Yes, they may have interviewed us just a bit to get some ideas…

 

pwc19 Tips for Content Curation from PwC

One organisation that’s got continuous learning right is PwC. They’ve created a culture where fresh content is curated and shared. It’s not (just) about the technology. You need a team to make it happen – what they’ve called their “professional tastemakers” who scour the web for great content and share it with colleagues. You’ve also got to build habits, reward engagement, and shape the culture to crave it. Here are 19 tips for content curation that worked at PwC.

 

david kellyA Curated Backchannel for Learning Technologies

Staying on the curation express: A lot of great content was shared at LT18. David Kelly always does a great job of pulling together the highlights from the various seminars and talks, and is generous with sharing it. If you missed a few talks – or indeed the whole thing – Here’s his curated highlights from the Learning Technologies backchannel.

 

tim hughesHow Tech Will Drive Social Selling

So you hopefully come away from Learning Technologies (or any event) with leads. Now the hard work starts. How do you nurture them? You don’t just dive into product push, unless you want to kill the conversation pretty quickly. You social selling techniques to build relationships and add value. Tim Hughes knows more than a few things about that. Here’s his take on the technologies that will drive social selling in 2018. Listen for intent, build account based intelligence. And watch out for GDPR…
Continuously learn, curate and drive your social selling with our free curation tool – just in case you missed us at the show, it’s right here.



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