How to Create a Custom Briefing on Any Topic [Video]

how to briefing

Curation is easy, right? Just search for good content, add value, and share it. But search for Big Data in Google and you’ll get 267 million results. Which are the ones that really matter to you and your audiences? We’re guessing you don’t have time to check them all to find out. Effective curation is about control and filters. In Anders Pink you can create a custom briefing on any topic, and filter it with any keywords and sources you want. Here’s how it works.

What’s a briefing? A briefing is a collection of articles on any topic in Anders Pink, customised to your preferred topics and sources. Briefings update every four hours to bring you fresh content on your topic from your sources. Here’s how to create one: 

Step by Step:

Start by clicking “Create briefing” from the menu on the left:



Step 1. Choose how you want to create your custom briefing: by topic or by sources

You have two choices when creating a briefing

  • Pick some topics: enter some topics and refine with additional keywords and sources. Great if you want to get a broad view of content to start with, then narrow down with filters.
  • Pick some sources: enter sources you want to see content from or get suggestions, and refine by topics. Great if you know what sites or sources you want to see content from, or are looking for inspiration for sources which you can add and filter by topic.

You can switch at any time. Just choose the one you want. Let’s Start with picking some topics:

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Pick some topics:

Step 2: Add a topic

If you’re starting with “pick some topics”, Just type the word or term and click “add” (or just hit enter on your keyboard). No need for quote marks and it’s not case sensitive.

create 3

Tip: The more specific your keyword phrase, the better, e.g. content marketing, situational leadership. Broader terms like coaching and leadership will bring in more diverse results initially, but you can refine them later.

As soon as you add a topic, on the right you will see a preview of the type of recent articles you’ll get in your briefing from quality sources matching your topic:

create preview

Step 3 (optional): Further filter by words

You could stop there and save it. But you want to make your briefing specific, so let’s go further.

In this example we’re seeing recent content from around the web on content marketing. It’s a popular topic and lots of content is published and shared. To narrow this down, you can add words that must or must not appear in the article title.

Just add any words you want to see in article titles here:

filter 1

Click enter or add. Your preview will refresh so you only see articles with these words in their titles.

You can specify words that must not appear in article titles. For example if you don’t want to see articles that promote events or conferences, just add those words in the “must not include” field:

dont include

Tip: to save time, choose from our pre-defined list of useful words to include or exclude – just click on the links below the boxes and you’ll see them pop up – we’ve organised them into a few handy categories:

filter 2


filter 3

You can click on any of these to include or exclude them, or click “add all” to add them to you briefing in one go.

So that’s using keywords to filter from a wide set of sites to see the content you want.

You could save your briefing at this point to make it live, and it’ll update every few hours.  But you can go even further to make it even more specific:

Step 4: Limit your briefing to specific sites only

You may have some specific sites you like to track, and you only want to see content from them. Or you might want to add a range of specific sites to further refine your briefing. When you start with a topic, you have three ways you can narrow it down to specific sites:

  1. Enter any URL


Enter the site domain (no need for www or http://). You can also enter any subdomain, e.g. or

filter sites

You can enter as many sites as you want. Click add for each one. Your briefing will refresh to show content on your topic (and any keywords you’ve filtered by) from these domains and nowhere else. No need to check multiple sites any more, you’ll get the latest content from them on the topic you want right in your briefing, constantly updating.


  1. Filter by 100 High Quality Business Domains in one Click

If you’re looking for high quality content on business, sales, management and leadership topics, we’ve created a curated list of 100 high quality sources. These include Harvard Business Review, McKinsey, Wharton, and many more. You don’t have to add these individually – you can add them all as sources in just one click:

filter domains

Checking this box will bring in content based on your topic from only these high quality domains. It’s a quick way to limit your briefing to a set of constantly evolving high quality sites.

  1. Get Suggested Sites

Not sure what sites to filter by? We suggest domains to you based on your topic choice:

filter suggested domains

Click preview to recent articles from any of these sites on your topic:

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If you like what you see, just click + to add them as a source to your briefing, or click “add topic” in the preview window.

preview suggested plus

Step 5: Block domains

There may be sites you never want to see content from. You can block these in this step, just enter the domain name to ensure you don’t see content from certain sites and click add or press enter.

block domains

Note: We block a wide range of sites across Anders Pink. But you can override this by just adding them as a source in step 4 above.

Tip: You can combine all of these ways of filtering, so you can use some or all of these filters when you’re creating a briefing with a topic:

  • Add keywords to include/exclude from article titles
  • Add your own preferred sites
  • Add our list of curated business sites
  • Add some or all of the suggested sites for your topic
  • Block domains

You can keep adjusting until you get your briefing exactly the way you want it.

Step 6: Save and name:

Finally just click Save to make your briefing live:


Add a name for easy reference and an optional description:

saving your briefing

Hit Save, and that’s it! Your briefing is now live. It’ll appear under “briefings” in the left menu, and it’ll update every few hours with fresh content matching your topics and sources.

Alternative Way To Create a Briefing:
Pick Sources: Any domain, Twitter user or RSS feed.

You can also start a briefing by picking sources or finding inspiration for sources on a topic, and then filter these by topics and keywords if you want.

Click “Create Briefing” from the left menu as before to get started.

Step 1: Choose “Pick some Sources”


Step 2: Add your sources

Click Add Source. You now have two ways of bringing in domains, Twitter and RSS feeds:

1. Manually Add Sources:

You can now manually add any website, Twitter user or RSS Feed as a source to your briefing. Just click the relevant type and enter the source.

You can preview recent content from the source by clicking preview. Here we’ve entered Rand Fishkin’s Twitter handle and hit preview to see articles he’s shared recently on Twitter:

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If you like what you see, just click “Add source” to add as a source to your briefing.

  1. See Suggested Sources:

Let’s say you’re looking for good quality content on a topic, but you’re not sure which sources to use. We help you out here. Type any topic into the “see suggested sources box”, click “Find Sources” and we’ll find a range of sites, RSS feeds and Twitter users that regularly share content on your topic:

a see sugessted sources

You can then preview these and add as many as you want to your briefing.

When you add these sources, you’ll see an unfiltered preview only of the content recently shared from your chosen sites, Twitter users, and RSS feeds:

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You can choose to only see content shared from your chosen domains (i.e. Block anything a Twitter user shares that’s not from one of your chosen sites).


You can just save the briefing like this if you want a general regularly updating stream of content from your chosen sources all in one briefing.

Step 3: Further Filter by Topics and Keywords

To make your source-based briefing more specific, you can then filter by topic, and additional include/exclude words just like the “pick topics” option:

further filter sources

Finally just Save and name it as before.

And that’s it! Once you’ve set up a custom briefing, it’s live forever, and will update for you every few hours. It’s a great way to get a really refined stream of content to save you hours of trawling multiple sources and sites for content to curate.

Try it for free now:  sign up to Anders Pink and create your first custom briefing.