Greetings once again Pink Posse. Just in: We all know nothing compared to 24 year-olds. And if you’re 24 or younger – you were right all along. Find out how millennials can help reboot your approach to learning, how to curate effectively for learning and social selling, and why micro learning needs to make a bigger deal of itself…
When someone asks for help, do you find yourself reaching back into your working past for examples of how you used to do something? That might be a sign that your learning mindset is stuck in the past. John Barrows, a CEO of a Sales Training business decided to do something to reboot his approach. He hired a 24 year old, Morgan, and put him in charge of helping him stay up to date. It showed him what we already know in theory: Millennials learn differently. They don’t sit through explanations. They stay on top of new technology and trends. Examples of what worked from 3 years ago are ancient history. They take what they need from different sources and don’t do linear courses. Maybe we all need a Morgan to refresh our approach. Before they become our boss.
In the wake of the most recent set of sexual harassment revelations, many organisations will be looking again at what role learning and training has to play. For many organisations, it’s a corner of compliance, a linear module with an assessment. That not enough. If it’s to have any impact at all, CLO Media argue your sexual harassment training needs to do much more than tick a box. An online module is just not going to cut it. Scenarios, discussion, roleplays and senior leadership involvement are part of it, but just the start. This is one area where management culture eats elearning for breakfast.
Social Selling means sharing valuable content with your network and prospects. But what content to share, with who and where? Ollie Whitfield’s always on the money with social selling, and in his post this week he shares insights on the right content strategy for social selling. You need to know what your buyers are worried about, and curate content that helps them. You need to weigh on on the hot topics and debates in your sector. That’s how you build credibility. And you need to talk to your marketing team. I know, for some sales people this may feel weird. Give it a try.
Curating content for learning means finding, filtering and combining resources for a specific audience. But curation is more than just assembling a playlist, argues Tom Kupetis this week. You need to anticipate learners’ needs, and answer the key question for them: What’s in this for me, and why should I care? Curation needs people, process, tools and measurement to embed in the learning culture.
Last week we shared Don Taylor’s post on how micro learning became a big deal in learning. But there’s good and bad inside that term. At it’s worst, it can mean chunking up a long, dreary course into shorter, equally dreary 2 minute sequences. But it can be so much more. Our good pal Kirstie Greany at Elucidat shared some great ideas for better micro learning this week. Think about creating resources that are the best answer to your learners questions and providing practical resources that solve a problem. That’s how you create micro learning that’s genuinely useful..and not that far away from what social sellers, marketers and content curators try to do. See how it all comes together in the end….
Curate all things micro, macro and millennial with our curation tool. Works for the over 24s too. Also available in large font.