Bon Weekend Pink Posse! We know many of you are away from the desk this week. Just in case you’ve burned out your Kindle, here’s a little more lightly curated reading on leadership, social selling and curation from the best of the week’s articles. And Robots. There’s stuff about robots.
It sounds simple: whatever leadership role you have – in sales, marketing or learning – you need to get better at it every week. But it’s not simple. One-off training may give a burst of new energy but it’s very easy to backslide into old routines. McKinsey had some useful tips in an article this week on continuous improvement for managers and leaders. You already know what you need to do: Call out the best behaviours and examples. Give people time to apply them and build a sustainable habit. Measure and support sensibly and often. Easy to say, but here’s a plan for actually doing it.
We love LinkedIn. It’s a great tool for social selling. But sometimes, well – sometimes you get an invitation to connect that feels like you’re at a cocktail party that’s gone very, very wrong. You’ve probably been on the receiving end of a few of these 12 examples of LinkedIn social selling fails from David Meerman Scott. For every one of this examples (and his acerbic takedown), there’s a right way to do it. If you’ve been affected by any of the examples in this list, read on – there’s a better way..
Sometimes social selling is overplayed to be a paradigm shift, panacea for your pipeline, and so on. But really, it’s about simple habits and tactics. Mic Adam nailed this point home this week in his post on a 15 minute daily habit for social selling. Find good content that appeals to your target audience. Personalise your take on it, share it with for specific people in the right place. Pay attention to what they say, and do more of what works. Sure, there’s more to it – but if you’re doing these things, you’re 90% there in 15 minutes a day. The hardest part is building it into your routine. Here’s some tips on that.
Content curation is well established as a technique for social selling and continuous learning. But there’s more to it. Curation expert Robin Good dives this week into a wide range of pools where curation will play an increasing role in the future: Journalism and News, Movies and Music, E-commerce and the Arts. Some of this will be supported by AI, but the role of the human as curator is very safe for a long time. Thanks Robin for curating the future of curation.
Finally, the latest instalment in the skynet/singularity/your job is doomed debate: Robots won’t be taking your job. So say some (er) humans working at Wired. In this post they point out that everyone assumed ATMs would phase out bank tellers. They haven’t – there are more now than there were when ATMs were launched. While some jobs will fade, the net impact will be positive, and the data shows that actually the investment in AI and robots is smaller than headlines suggests. Only one job has become completely obsolete since the 1950 Job survey in the US. Guess which one? You’ll have to read the article. Or get some AI to read it for you, you lazy human.
There’s no reason humans and robots can’t work together (playing together is a whole different matter. Not for these columns).
Ask the bots at Anders Pink to fetch content for you on any topic. It’s up to you what you do with it. We’d suggest reading and sharing it, but we’re a little obsessed that way.