Silly Learning Styles, Smart AI Ad Agencies, Clever Curators: Your Friday Briefing

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Fridayrific greetings, Pink Posse! We know you’re creative, analytical and a great writer. So maybe you’re a machine? Or maybe it’s down to your learning style. Read on have all of those assumptions reconfirmed and/or shattered.

learningstyles001hLearning Styles: On Reflection, They’re Nonsense

If you’re in HR, learning or education, you’ve no doubt encountered the idea of learning styles. Working hypothesis: we learn differently depending on whether we’re activists, reflectors, theorists, pragmatists. Learning should be designed to accommodate the differences. This week various luminaries confirmed what a lot of us have thought of that idea: Like many things from the 1970s, they seemed trendy at the time but now make us cringe. 30 eminent scientists have signed a letter to stay please stop peddling this hookum. The UK department of education declined to comment. Typical reflectors.

 

machines at workHow to Get Machines to Work for You

Machines don’t have learning styles. Their style is more eat your brain and take your job. Though they might put it in more subtle terms. But the World Economic Forum this week showed a sunnier disposition towards our robot overlords. Yes, machines will replace many jobs. But they will also create more interesting work, drive economic growth and raise standards of living. Don’t be scared, they say: you too can win in an AI-driven workplace. Let’s check back on that theory in a few years. If we’re allowed to use the internet any more.

 

curateWill AI Conquer Content Curation?

This one’s close to our (still mainly organic) hearts: Can Machines curate content? The Content Marketing Institute this week considers the question. Trusted curators find, filter, share and personalise content with their insights. Machines can certainly help with the finding and filtering – that’s what our AI does all day – it found all of these articles for us. But can a robot look for themes, synthesise, and bring a little, well, humanity to it? Machines can write, but so far their writing lacks soul. You may argue that the resident humans at Anders Pink Towers don’t fare too well on that front either. Look, all feedback welcome. Talk to the bot.

 

One Ad Made by Machines, One by an Agency: Which is Better?

Staying with this theme, consider the humble ad agency. They’re just trying to do their best to sell things to you and drink whiskey from noon. Surely the most human of activities. But of course, machines are arriving to ruin everything. An agency in Japan appointed an AI Creative Director. It fed it a brief for a breath mint ad, and did the same with it’s non-bot creative team. The result? Two ads: one by a bot, one by an agency. Which is which?

This isn’t a clue, but one of them has a flying dog with strange stuff coming out of its mouth. Because, Japan. Find out which one humans are responsible for here.

 

clusterHere Comes the Cluster: Why Workers Concentrate in One Place

Robots don’t migrate. Well, maybe the drones do, but let’s not get too meta here. People move for work. And there’s a pattern to it. This article looks at how high skilled workers cluster in certain places and why talent pools get filled with very similar skill sets. Nice data-driven story. See you in Switzerland, science pals. Let’s fill the hadron collider with fondue. Give me one reason why not.

If you like highly random but deeply curated stuff like this, get your own feed of fabulous here.